Responsiveness

Don’t leave people hanging

Definition

Answer quickly and positively to a someone or something

Summary

In the world of inbound marketing, we put tools into action that qualify leads and allow them to approach us rather than the dated method of approaching anyone and everyone in hopes for a lead. Because leads approach us, response is key to success in the inbound marketing process.

We serve as a resource, and are therefore expected to provide answers. Failing to do so is failing the objective of modern marketing, because modern marketing is about true and lasting connections. Response is not only important, it’s a necessity.