Making sure your content stays connected
with time and context


The quality or state of being closely connected orappropriate.


In marketing, the key to success is being able to connect with your audience. This can only be accomplished if the content you’re creating fits topics, peoples, places, or brands that the
audience can relate to and is distributed on platforms where the audience is already consuming content.

This pillar is two tiered: There must be an effort to create content that connects within context, as well as an effort to put that content on platforms that have the audience’s attention.