What is newsjacking? Newsjacking is the process of following the topics and trends that are happening in industries relative to your business so that you can...
What if I told you there’s a way for you to generate a minimum of 10,000 unique visits to any landing page in just four months...
We frequently reference the ACE Method on The Modern Marketer. Particularly when we talk about sales in the context of inbound marketing and the buyer journey....
It’s no question that the connections you make in business are important for growth. We need other people to help us expand. It’s also no question...
Back when ranking on search engines was a main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact,...
Every business needs leads. Period. You can’t grow a business without leads, and they have to be qualified leads. If you know me and my business...
When it comes to people following what someone’s doing online in a certain community, people always want to follow a person more than a brand. Why?...
How long should blog posts be? If you plug this question into Google, you’re going to get a wide range of different data-supported answers. There is...
Content is what drives lead generation and many times conversions, but marketers constantly find themselves stuck. Problems like: “I’ve written about that content twenty times before!...
No one reads anymore. True story. (Unless you’re Derek, then you have a one and a half foot stack of books to attend to, but I...
