What is newsjacking? Newsjacking is the process of following the topics and trends that are happening in industries relative to your business so that you can...
Guys, it’s no secret: we put out all our best information on The Modern Marketer. We preach Value Over Everything because we truly believe in providing...
Content marketing is great. It gets your voice out there and demonstrates your authority and capacity for thought leadership in a given industry. But the truth...
What if I told you there’s a way for you to generate a minimum of 10,000 unique visits to any landing page in just four months...
We frequently reference the ACE Method on The Modern Marketer. Particularly when we talk about sales in the context of inbound marketing and the buyer journey....
Every business needs leads. Period. You can’t grow a business without leads, and they have to be qualified leads. If you know me and my business...
When it comes to people following what someone’s doing online in a certain community, people always want to follow a person more than a brand. Why?...
For quite a few years now, SEO—and consequently Adwords—has been one of the single most important factors in digital marketing. If you weren’t ranking on Google,...
Content is what drives lead generation and many times conversions, but marketers constantly find themselves stuck. Problems like: “I’ve written about that content twenty times before!...
No one reads anymore. True story. (Unless you’re Derek, then you have a one and a half foot stack of books to attend to, but I...
