Disclaimer: This article is not edited, pre-prepared, or embellished. This series of posts and articles is called Marketing debates and...
Starting out as a designer, I used to come to meetings with all the answers. I’d tell the client what they need to do, because I...
Back when ranking on search engines was a main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact,...
Every business needs leads. Period. You can’t grow a business without leads, and they have to be qualified leads. If you know me and my business...
When it comes to people following what someone’s doing online in a certain community, people always want to follow a person more than a brand. Why?...
The best marketers out there are the ones who are thought leaders. People naturally want to engage with and actively be around leaders who inspire and...
One of the toughest things about establishing a brand is finding a way to distinguish your brand from all the others out there. Seth Godin says...
She had a look of unbelief in her eyes. “You only wore homemade clothes and your family raised all of your own food?” “Yeah,” I responded,...
Many of you know our motto at Palizay Media: Value over everything. We don’t sell marketing, we take the value a business has to offer and attach...
Brand guidelines are important. It’s the compass that guides you. It’s the filter that everyone sees your brand through. It needs to align with your “why”...
There is a huge, huge, huge, huge, difference between a 9-5 and entrepreneurship. Both have their pros and cons and both can look so different even within...
