One time I heard Gary Vee say that Uber doesn’t sell transportation, Uber sells time. What he means is that Uber provides a means to give people...
Good customer service is an essential part of business both online and off, but we’re not all doing it in an smart way. Businesses need to...
In sales, we concentrate very heavily on the Who; after all, if you are directing all your efforts at the wrong person, your business is going...
Somewhere along the line, brands lost their face. They became these huge entities with no discernable human element. It was scary and challenging to try to...
Blogs have been around for awhile now. Everyone’s got one, but that doesn’t mean that everyone is using them well. There is so, so much that...
By now it’s no secret that a great digital marketing strategy addresses the customer’s experience time and time again. We, as marketers, must be vigilant of...
Brands go out of their way to develop amazing products and services that they know will be hit with their market, but very few take the...
