Content Marketing Archives | The Modern Marketer by The Karcher Group

Marketing Debates 001 – Email Marketing, Websites, SEO and Social

Disclaimer: This article is not edited, pre-prepared, or embellished. This series of posts and articles is called Marketing debates and are meant to be raw, off...

Content Marketing5 years ago

How to Jack Attention from News & Trends

What is newsjacking? Newsjacking is the process of following the topics and trends that are happening in industries relative to your business so that you can...

If Your Business Can't Create Advocates, You've Already Lost

Content Marketing5 years ago

If Your Business Can’t Create Advocates, You’ve Already Lost

What is a brand advocate? A brand advocate is someone who will work for your brand by sharing positive sentiments with their communities about your brand....

Growth Hacking 101- How to Make People Take Action Using Context

Content Marketing5 years ago

Growth Hacking 101: How to Make People Take Action Using ‘Context’

Guys, it’s no secret: we put out all our best information on The Modern Marketer. We preach Value Over Everything because we truly believe in providing...

The Power 120 for Content Marketing Success

Content Marketing5 years ago

The Power 120: A Content Marketing Methodology for Developing True Thought Leadership

What if I told you there’s a way for you to generate a minimum of 10,000 unique visits to any landing page in just four months...

why are you writing content if it isn't legacy worthy

Content Marketing5 years ago

Why Are You Writing Content if it Isn’t Legacy Worthy?

At this point, you get it: content is integral to your marketing efforts. You probably understand that it builds a foundation on which you can build...

Content Marketing6 years ago

Video Marketing: 4 Reasons Why You Need It

Back when ranking on search engines was a main motivator for content marketing, marketers were all about written content. Now it’s all about video. In fact,...

Connect with your audience via storytelling

Content Marketing6 years ago

4 Ways Brands Can Connect with Their Audiences Through Storytelling

When it comes to people following what someone’s doing online in a certain community, people always want to follow a person more than a brand. Why?...